How to remove a Ripoff Report: updated for 2013

By on April 23, 2013 in Online Reputation Management

So someone has posted something unsavory about you on RipoffReport.com. What can you do to remove a ripoff report? The answer is not just sit there twiddling your thumbs while your reputation gets dragged through the virtual mud. No, no, contrary to what you may think, you do have options. They’re not easy, nor are [...]

Read full story • Comments { 0 }

What is Naymz? This week’s reputation site review

By on August 17, 2012 in Online Reputation Management

If you’re not familiar with Naymz.com, it’s a professional networking site started in 2006 that helps individuals manage and measure their online reputation. The Positives There’s definitely a lot of good to be said for Naymz. The user interface is well designed, and quite different from anything you’re used to seeing. You can earn rewards [...]

Read full story • Comments { 0 }

When you can’t remove a ripoff report, fight it

By on August 11, 2012 in Online Reputation Management

For most people, paying thousands of dollars to have an online reputation management firm remove a Ripoff Report from the first page of your Google search results is out of the question. Not only that, you’ll have to fork over thousands of dollars every year to keep it buried because Google is constantly improving its [...]

Read full story • Comments { 0 }

How to brand yourself online

By on July 23, 2012 in Brand Management

Quite a few people are searching for “how to brand yourself” on Google. In fact, over 75,000 searches a month are for some form of personal branding advice. We found many sites on personal branding tell us we need to become experts at something while having an interesting personality. It’s like saying you need to [...]

Read full story • Comments { 0 }

How to remove a bad Yelp review

By on July 11, 2012 in Online Reputation Management

In this article, we’re going to cover profiles and listings that you can set up quickly which will eventually out-rank the bad Yelp review on your search results. This will be a two-part series with the second being about dealing with negative reviews within Yelp for consumers on Yelp.com. Here, we are only dealing with [...]

Read full story • Comments { 0 }

Content marketing strategy: matching content with influencers

By on July 10, 2012 in Content Marketing

It used to be said that “all you need is good SEO” and your content will rank high. Then came Google’s cheerleaders and a “smarter than SEO” crowd and we learned “all you need is great content and good images”. Somewhere in between, we had to start creating better looking websites because that was indirectly [...]

Read full story • Comments { 0 }

Yelp reviews influence restaurant revenues, study shows

By on July 7, 2012 in Online Reputation Management

Harvard Business School published a study in August 4, 2011, conducted by Michael Luca, assistant professor at HBS, about the effect Yelp.com reviews have on restaurant revenues. In the past six years, Yelp has amassed more than 20 million reviews about restaurants and other service based businesses. Michael’s study shows that a “one-star increase on [...]

Read full story • Comments { 0 }