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ORM Campaign Goals

When starting out with an online reputation management campaign, you have to spell out your objectives. Some of your objectives may include the following:

  • Push down negative search engine results
  • Correct false information
  • Respond to damaging articles
  • Monitor mentions across the internet
  • Promote positive articles and comments
  • Create brand evangelists to promote brand

About Henry Jawhary

Henry Jawhary is a Reputation Management and SEO consultant based in Southern California. Before becoming an expert ORM consultant, he spent 14 years providing Web Development and IT Project Management services to various corporations and government organizations in the US. Henry is available to discuss your company's reputation management needs or speak at your next corporate event. For more information, email henry@searchrespect.com.
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