In this article, we’re going to cover profiles and listings that you can set up quickly which will eventually out-rank the bad Yelp review on your search results.
This will be a two-part series with the second being about dealing with negative reviews within Yelp for consumers on Yelp.com.
Here, we are only dealing with reviews appearing on your search results.
Part 1: Push Yelp Down
Our goal, to make things reasonable in time and effort, will be to push down a negative Yelp search result below #5 (“below the fold”) on your Google search results. Since the first three search results are getting the lion’s share of the clicks, we won’t trouble ourselves with pushing anything off the first page for now.
Set Some Goals
Goal #1: Top 5 search results free of Yelp
Goal #2: Accomplish this without significant time and expense
Pay attention to the second goal for a moment. We can all but guarantee to push down search results like Yelp if we create new websites, or somehow take advantage of other existing sites at an expense. However, since this is a “do it yourself” guide, I don’t expect you to be spending countless hours or pay thousands to a web designer.
Look at What Works for Others
What we’re going to do is search for similar businesses with Yelp reviews that are not ranking in their top 5 search results. Then, we’re going to take a closer look at what those top five search results are. And, hopefully, we can use what we learn to do the same things they have done–most likely by accident.
A similar business is going to be similar in 1) industry, 2) location, 3) size, 4) name originality, and 5) Yelp reviews. Regarding name originality, we are referring to business names with components that are commonly searched vs those that are completely unique–Coffee Shop vs Adobe. The reason being, common names get many more searches for other entities, whereas, unique business names have fewer Google searches because no other businesses exist with a similar name. We won’t get into why at this time, just make sure you compare apples to apples.
Let’s say you own a print shop called MyPrints and you have a negative Yelp search result on #2 of your Google SERP. If we take a look at similar businesses on Yelp, here’s what you might find:
Companies with Bad Yelp Reviews Appearing on Google Search Results
From this table of companies we found, you can see that a number of easy to duplicate web assets have been used to successfully push down the Yelp search results. Some have been pushed beyond #5, and others have been pushed completely off the first page.
The common denominator seems to be: Google Places, Twitter, Facebook, Manta, LinkedIn, CitySearch and Youtube. Some were able to make use of Blogspot.com blogs, MerchantCircle.com, Inc.com profiles, and local.Yahoo.com.
We made an interesting observation for Manta.com business profiles. It appears that business profiles that are NOT claimed by the business actually ranked higher than those profiles where the business claimed the page. There is a visible difference in the format of these two profile types on Manta, with the claimed profile having more data in the title and description and other variances that made it rank worse.
Make it Part of Your Daily Life
These are the profiles and listings you should be working on. keep in mind, they need to be used properly and regularly. Just by creating them, you won’t get much mileage. It’s the way you use a listing or profile that sends the right signals to Google.
For some pointers, look at how these other companies have used these web assets. We haven’t looked that far, and we are not making any statements as to whether their use is right or wrong. Just note the way the used these sites and the results they’ve obtained.
Please don’t return complaining if you’re not able to get these same web assets to rank well for you. Twitter accounts with a few generic tweets are not going to rank well; Business profiles with modified business spellings are not going to rank well; inactive facebook pages won’t rank well; and, LinkedIn business profiles without proper URLs, discussion posts, group memberships, detailed product and service descriptions, and, um, employees, are not going to …