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What is Naymz? This week’s reputation site review

If you’re not familiar with Naymz.com, it’s a professional networking site started in 2006 that helps individuals manage and measure their online reputation.

The Positives

There’s definitely a lot of good to be said for Naymz. The user interface is well designed, and quite different from anything you’re used to seeing. You can earn rewards for strong reputation scores, and also monitor your reputation score which Naymz computes for you using peer assessments, social influence, and transparency.

Another useful feature is the ability to broadcast a public status update on a variety of social accounts linked to your Naymz account. And when you plugin your social networks to your Naymz account, you can build your RepScore and compare it with your friends.

The Negatives

But, looking beyond the plethora of bells and whistles, it’s hard to find enough economic value to pay the $12/month fee for a Premium account. For instance, it’s pointed out on the Naymz front page that a premium membership comes with “no advertising”. It’s hard to believe anyone would have a problem with advertisements on their public profile. There’s more…

Custom Video Resumes using still pictures–not cool!

If you’ve seen the canned videos that Naymz can create for users, you aren’t missing much. If a video doesn’t include more than a moving picture and words, it shouldn’t be a video. I think they’re on the tail end of the “Google loves videos, so we’ll make some” craze. It’s not that effective anymore, and you probably won’t be getting any job interviews because of it. Why not allow users to upload their own professional interview videos?

I have to pay for a vanity URL! Really?

With Naymz, vanity URL’s don’t come free. You’ll have to purchase a $12/month premium membership to get your vanity Naymz.com/your-name-here URL pointing to your Naymz profile. It’s free on LinkedIn, Twitter, Facebook, and virtually every other social network we can think of. For anyone to think they can charge for this is unbelievable.

For $144 per year, I think I’ll just stick with the weird and unnecessary number at the end of my profile URL…

Another reputation score

The reputation war is being fought on Google search results, social networks, and a handful of consumer websites–not within Naymz. It’s going to take a very long time before people start using any one site, especially Naymz, as a gauge of a person’s reputation against potentially conflicting online information. BrandYourself.com understands this, which is why they’re focusing on improving reputations via search results.

I want to fix my reputation without thinking about fixing it

When promoting yourself as a reputation enhancing service, you’re mainly going to get users who 1) have a reputation problem and need a positive search result, or 2) are helping someone achieve #1. LinkedIn is a powerful reputation enhancing platform, wouldn’t you say? But, they probably never mentioned the word “reputation”. They were too busy building a platform where professionals could link up. Consequently, they ended up attracting everyone instead of just users with problems.

It wouldn’t be wrong to cater to people needing reputation enhancement. Those users need help with Google search results, social networks, ratings and review sites, industry specific forums and blogs, and news related sites in general. Reputation monitoring is already ubiquitous, and scoring mechanisms just confirm what people already know.

What we really need are easy to use and effective reputation fixing tools. So far, Naymz has the online monitoring and scoring, it has the custom videos which we haven’t assessed for ranking potential, and it has the user profile to fill with resume data and testimonials. Good start, but more is needed.

The Future for Naymz.com

The site looks like it’s dabbling in too many things to have a clear winner. So, where will the company go from here? There are a number of possibilities including these two more obvious ones:

The Social Naymz

Naymz could polish the social network more and make it fun to build and compare reputation scores without calling them reputation scores (think “Klout”). This could be key moving forward.

The Reputable Naymz

Scoring isn’t everything. Naymz could probably ease off on the reputation scoring to focus on creating more online assets to make people look good on Google, and other social networks.

We recommend that you do try out Naymz.com and decide for yourself. We have been critical of a few features on Naymz, but it may be a useful reputation tool.

About Henry Jawhary

Henry Jawhary is a Reputation Management and SEO consultant based in Southern California. Before becoming an expert ORM consultant, he spent 14 years providing Web Development and IT Project Management services to various corporations and government organizations in the US. Henry is available to discuss your company's reputation management needs or speak at your next corporate event. For more information, email henry@searchrespect.com.

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