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Content marketing strategy: matching content with influencers

It used to be said that “all you need is good SEO” and your content will rank high. Then came Google’s cheerleaders and a “smarter than SEO” crowd and we learned “all you need is great content and good images”. Somewhere in between, we had to start creating better looking websites because that was indirectly […]

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What is Inbound or Content Marketing?

Getting noticed online involves inbound marketing focused on getting found by customers with the intention of earning a sale. Contrast this with traditional outbound marketing where businesses have to push ads to the customer and beg for a sale. Getting noticed means having good content To be found, you have to stand out and good […]

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